A new search-engine for students, Sweet Search. Testing it shows that it’s not aimed at undergraduates, since no academic articles show up in results. Judging by the results, when they say it’s “for students” they mean what America seems to call “K12″ students, and the British call “secondary” students, aged 11-16. All the results I saw were from free sites, although hugely US-centric — searching for “online exhibition” pulled in nothing from the rich resources in the UK. Although the results ranking still needs a little more tweaking, for academically-weaker children struggling with homework assignments this could be very useful.

I think they missed a trick with the logo though — the meaningless swirl next to the lettering could be a randomised macro image of a children’s sweet. They could then run a promotional competition across the USA, to get kids to send in their own sweet macro photos to feature in the rotation.

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