Even Adobe has finally given up on Flash and effectively killed it, it seems…

“Adobe said that it would now encourage developers to “build with new web standards”, primarily HTML5. In an announcement last night, Adobe described Flash as having “helped push the web forward”, but acknowledged the increasing prevalence of newer languages and open standards.”

Adobe’s Flash developer authoring tool will start to move even more toward HTML5 output. Time to swop out or remove any Flash-only front-pages, Flash sidebar menus, Flash flipbooks, anti-copying Flash wrappers or any other interactive Flash widgets you may have around your online publication.