A new free Andreessen Horowitz report, “Investing in the Podcast Ecosystem in 2019”. It’s from an investor perspective, but is very long and has lots of interesting firm-ish numbers and agency segmentations of use to a wider audience interested in free public content.
It doesn’t once mention YouTube though, so it may be overlooking a lot of under-the-radar effectively-a-podcast episodic shows that can be listened to as audio-only, and others that don’t go through the usual podcast delivery channels. No mention either of a leading podcast search-engine which should surely have been in such a report.
Also, many of the services it mentions I’ve never heard of. Who knew that “Apple Podcasts” is apparently the incumbent? I’ve never heard of it before… but then I’m not part of the Apple ecosystem.